Walmart exec 'confirms' shopping partnership with ChatGPT has been a flop

Walmart s initial integration with OpenAI for in chat shopping via ChatGPT yielded lower sales compared to traditional methods, with conversion rates three times lower. The company is now shifting to a new model, introducing its own chatbot, Sparky, within ChatGPT to allow for multi item carts and a more unified shopping experience across platforms

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Walmart exec 'confirms' shopping partnership with ChatGPT has been a flop

Walmart s initial integration with OpenAI for in chat shopping via ChatGPT yielded lower sales compared to traditional methods, with conversion rates three times lower. The company is now shifting to a new model, introducing its own chatbot, Sparky, within ChatGPT to allow for multi item carts and a more unified shopping experience across platforms

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