TikToker’s Jingle Lights Up Dr. Pepper Ad During College Football Championship
TikToker Romeo Bingham’s jingle is now a key part of Dr. Pepper’s championship game ad.
On January 21, 2026, Dr. Pepper announced it has licensed a catchy jingle created by TikTok star Romeo Bingham for its television advertisement during the College Football National Championship game. The 15‑second tune, which first went viral on TikTok in late 2025, was chosen to accompany the beer’s live broadcast, capitalizing on the platform’s massive audience. Bingham, who has more than 5 million followers, will receive a reported payout of $250,000 for the licensing deal. The commercial will air across ABC stations in the U.S., with the opening sequence set to Bingham’s melodic hook. The move illustrates how brands are leveraging TikTok talent to boost reach during high‑profile sporting events.
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