Sergey Brin admits Google Glass failure, warns Stanford students against rushing to market

Google co-founder Sergey Brin shared a candid lesson about Google Glass's failure during a Stanford engineering school talk, admitting he made the mistake of thinking he was 'the next Steve Jobs' and rushed the product to market. Brin revealed he commercialized Google Glass in 2013 too quickly, before the product was cost-effective or polished enough for consumers. The $1,500 smart glasses featured a 5-megapixel camera and clunky design that consumers rejected, leading to discontinuation in 2015. Brin advised aspiring entrepreneurs to 'fully bake' their wearable device ideas before staging 'cool stunts' like skydiving launches. However, he confirmed Google is returning to smart glasses through a partnership with Warby Parker, featuring Android XR and Gemini AI assistant, aiming for a more consumer-friendly design without the visible camera.