Seattle Seahawks Logo Origins: B.C. Indigenous Mask Revealed
Researchers show Seattle’s raptor logo echoes a 19th‑century Kwakwakaʼwakw mask.
In a 2026 CBC article, University of Washington anthropologist Robin K. Wright reveals that the Seattle Seahawks’ 1975‑unveiled logo is modeled on a transformation mask from the Kwakwakaʼwakw people of northern Vancouver Island. The mask, dated to the 1860s‑70s, depicts a raptor closed and a human face open. Seattle’s design emerged as the team approached its first Super Bowl in 2014, amid criticism over cultural appropriation. The mask resurfaced in the Hudson Museum, Maine, before being sent to the Burke Museum in Seattle. The story underscores the need for consultation with First Nations when using Indigenous imagery in sports branding.
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