Privacy Policy
This Privacy Policy explains how Shorts (“we”, “us”, or “our”) collects, uses, and protects personal data when you use the Shorts mobile application and related services (the “App”).
We are committed to protecting your privacy and handling your data in a transparent and lawful manner.
1. Who We Are
Shorts operates a news aggregation and content discovery application that presents short-form summaries of news articles sourced from third-party publishers.
For the purposes of UK data protection law, Shorts acts as the data controller in respect of any personal data collected through the App.
Contact email: [Insert contact email]
2. Information We Collect
We collect only the minimum data necessary to operate and improve the App.
2.1 Information You Provide
Account information, if you choose to create an account (such as email address or username).
Preferences selected during onboarding, including topics or categories of interest.
Communications sent to us, such as support enquiries or copyright notices.
2.2 Information Collected Automatically
Device information, including device type, operating system, and app version.
Usage data, such as pages viewed, features used, session duration, and interaction patterns.
Anonymous or aggregated analytics data used to understand how the App is used.
We do not knowingly collect personal data from children under the age of 13.
3. How We Use Your Information
We use personal data for the following purposes:
To provide and operate the App.
To personalise your news feed based on selected interests.
To maintain daily streaks and engagement-related features.
To improve performance, usability, and reliability.
To respond to user enquiries and support requests.
To comply with legal and regulatory obligations.
We do not sell your personal data to third parties.
4. AI Processing and Content Summarisation
Shorts uses automated systems, including artificial intelligence, to generate short summaries of third-party news articles.
AI systems process article content, not personal data contained within news articles for profiling users.
User data is not used to train proprietary AI models unless explicitly stated and permitted by law.
AI-generated summaries are used solely to improve content accessibility and readability within the App.
AI processing does not involve automated decision-making that produces legal or similarly significant effects on users.
5. Legal Basis for Processing
We process personal data under one or more of the following legal bases:
Performance of a contract, where processing is necessary to provide the App.
Legitimate interests, such as improving the App and understanding usage patterns.
Consent, where required, such as for optional notifications or communications.
Legal obligations, where processing is required by law.
6. Sharing of Data
We may share limited data with trusted third parties, including:
Analytics and performance monitoring providers.
Cloud hosting and infrastructure providers.
Service providers who support App functionality.
All third parties are required to process data in accordance with applicable data protection laws and only for specified purposes.
We do not share personal data with news publishers whose content appears in the App.
7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Policy.
Account data is retained while your account remains active.
Usage and analytics data may be retained in aggregated or anonymised form.
You may request deletion of your data at any time, subject to legal requirements.
8. Your Rights
Under UK GDPR, you have the right to:
Access your personal data.
Request correction of inaccurate data.
Request deletion of your data.
Restrict or object to certain processing activities.
Request data portability, where applicable.
Withdraw consent at any time, where consent is relied upon.
Requests can be made by contacting us using the details below.
9. Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.
While we take reasonable steps to secure your data, no system can be guaranteed to be completely secure.
10. International Data Transfers
If personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or App functionality.
Continued use of the App after updates take effect constitutes acceptance of the revised Policy.
12. Contact Us
If you have questions about this Privacy Policy or how your data is handled, please contact:
Email: help@sh0rts.com
Company name: Sh0rts
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