Oxford University professor composes song that is ‘scientifically proven’ to make rum taste even better
AN OXFORD University professor has created a song which is 'scientifically proven' to make rum taste even better. Sonic seasoning authority Professor Charles Spence applied cutting edge research into how sound influences flavour perception to help inform a new bespoke track created by renowned Venezuelan pianist and composer Clara Rodr guez. Studies into ‘cross modal perception’ show

AN OXFORD University professor has created a song which is 'scientifically proven' to make rum taste even better. Sonic seasoning authority Professor Charles Spence applied cutting edge research into how sound influences flavour perception to help inform a new bespoke track created by renowned Venezuelan pianist and composer Clara Rodr guez. Studies into ‘cross modal perception’ show
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