Morrisons announce price cuts on 2,500 products including Pampers, Kellogg's and Fairy

Morrisons has implemented price cuts on more than 2,500 products across its stores nationwide and online, effective January 2, 2026. The initiative targets household brands including Pampers, Kellogg's, and Fairy as part of a strategy to help shoppers reduce spending after the festive season. The supermarket chain announced the reductions will apply both in-store and through its online platform, covering a wide range of grocery and household items. This move comes amid ongoing consumer pressure to manage rising living costs and increased competition in the UK grocery market.