McConaughey Trademarks Likeness to Curb AI Reproductions
Actor signs trademarks to stop AI from copying his image.
On January 18, 2026, Matthew McConaughey announced on ABC News Live that he has registered trademarks protecting key visual elements of his likeness, including facial contours, mannerisms and signature gestures. Lawyer Kevin Yorn explained that the new filings, filed with the U.S. Patent and Trademark Office, give McConaughey exclusive rights to control use of his image in deep‑fake and other generative‑AI applications. The move follows growing concerns that AI tools can clone actors’ voices and faces for commercial use. McConaughey, known for his roles in *Dallas Buyers Club* and *True Grit*, said the strategy is a preemptive legal defense to prevent unauthorized licensing or distribution of his digital persona. The case could set a precedent for Hollywood’s battle over AI‑generated likenesses.
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