McConaughey Trademarks Catchphrase to Stop AI Appropriation

On January 15, 2026, actor Matthew McConaughey announced a U.S. trademark filing that protects his name, image, and the iconic phrase “Alright, alright, alright.” The move follows growing concerns that generative AI models could replicate his likeness and voice without authorization. By filing under the U.S. Patent & Trademark Office, McConaughey seeks to prevent unauthorized use in AI‑generated media, marketing, and fan content. The filing is part of a broader trend of public figures safeguarding digital identities in an era of rapid AI deployment. ABC News reported the trademark action from Los Angeles, California, noting the star’s aim to maintain control over his brand and protect audience trust.