Maple Washing: U.S. Foods Pass as Canadian
Marketplace exposes U.S. foods disguised as Canadian with maple‑leaf logos.
CBC Marketplace uncovers “maple washing” on Canadian‑looking groceries. On Jan 30 2026 Rosa Marchitelli, Stephanie Kampf and Bobby Hristova reveal that products such as Betty Crocker chocolate‑chip cookie mix, Habitant French‑Canadian pea soup, and McCain Super Spirals fries carry maple leaves or “Made in Canada” logos while a back‑packaging note lists “Product of USA.” The investigation cites consumer Dave Lawson from St. Catharines, Ontario, and Montreal resident Bob Bastien. U.S. President Donald Trump’s tariff threats and Prime Minister Mark Carney’s “Buy Canadian” push heighten the debate. Experts like food economist Mike von Massow explain the difference between “Product of Canada” and “Made in Canada.” The CFIA is reviewing label clarity, and Australia’s 2016 CoOL system is highlighted as a model.
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