Luke Littler signs record £20m deal with Target Darts

Luke Littler, the 18‑year‑old world darts champion, has signed a record £20m, 10‑year contract with Target Darts. The deal, announced on 9 January 2026 after his victory in the World Championship at Alexandra Palace – where he captured the first £1m prize pot – will also offer a share of Target’s product sales and performance bonuses. Littler has already earned nearly £2.8m in prize money over two years and holds lucrative sponsorships with KP Nuts, Xbox and Boohoo Man. The 2026 contract comes as he prepares for a World Series double‑header in Bahrain and Saudi Arabia on 15‑16 and 19‑20 January. The agreement marks the largest payout in darts history and solidifies his leading role in the sport.