Gen Z Leads the Faith Boom—Why They’re Turning to Church

Sky News reports a YouGov study that puts Generation Z ahead of all other age groups in belief in a higher power, with 49 % of 18‑25 year‑olds claiming faith in 2024 versus 28 % in 2018. In the same period church attendance among the cohort jumped from 7 % to 23 %. Influencers such as Love Island star Matilda Draper, TikTok creators Zack Ubi and Chrissy George have posted videos that have attracted millions of views—Draper’s baptism clip logged 1.3 million, and the hashtag #ChristianTikTok now hosts over 25 million posts. Experts say the pandemic, cost‑of‑living crisis and the reach of short‑form media are key drivers for this cultural shift.