Crying Horse Plush Toy Goes Viral, Reflects China’s Overworked Workforce

A mis‑sewn horse toy becomes a meme and sales phenomenon amid China’s 996 culture.

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Crying Horse Plush Toy Goes Viral, Reflects China’s Overworked Workforce

On Jan. 28, 2026, a red plush horse designed to celebrate China’s Lunar New Year—marking the Year of the Horse—went viral after a worker accidentally sewed its mouth upside‑down. The "crying horse" has since amassed roughly 100 million Weibo views by Jan. 11, spurred by memes expressing workplace fatigue. Retailer Zhang Huoqing of Yiwu’s Happy Sister reports tens of thousands of daily orders, prompting the factory to add 10 lines. Each toy sells for about 25 yuan (≈$5). The trend captures the 72‑hour, 996 working culture that many Chinese employees endure, earning the horse a symbolic status online. The craze now reaches markets in Africa, the Middle East and East Asia.

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crying horseplush toyChina 996 cultureLunar New Yearviral trend