Chery to Build New HQ in Liverpool, UK – A Major Move
Chery opens its first European HQ in Liverpool, boosting UK automotive ties.
Chinese automaker Chery announced plans to open its first European headquarters in the UK, selecting Liverpool as the site. The decision marks a strategic expansion following more than a decade of cooperation with Jaguar Land Rover, which began in 2012. The new office, slated to launch later this year, will serve as a regional hub for design, engineering and sales, underscoring the company’s commitment to the British market. Chery’s move is part of broader efforts to deepen ties with UK partners and support local supply chains. Local authorities in Liverpool praised the investment as a "fantastic vote of confidence" in the city’s automotive industry. The announcement was published by GB News on 30 January 2026.
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