AI is already creeping into election campaigns. NZ’s rules aren’t ready

Getty Images If you re often on social media, you ve probably seen it: the deluge of low quality, artificial intelligence made material clogging up our feeds. So called “AI slop” – the Macquarie Dictionary s Word of the Year for 2025 – is the result of generative AI being used at scale. It now floods the internet s most visited platforms with often deliberately misleading text, images and video, siphoning clicks away from real news sources and confusing readers. In New Zealand, AI generated

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AI is already creeping into election campaigns. NZ’s rules aren’t ready

Getty Images If you re often on social media, you ve probably seen it: the deluge of low quality, artificial intelligence made material clogging up our feeds. So called “AI slop” – the Macquarie Dictionary s Word of the Year for 2025 – is the result of generative AI being used at scale. It now floods the internet s most visited platforms with often deliberately misleading text, images and video, siphoning clicks away from real news sources and confusing readers. In New Zealand, AI generated

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